A dynamic advertising campaign began this fall in the Twin Cities area featuring University of Minnesota Children’s Hospital, Fairview.  The campaign highlights the advantages of academic medicine: the latest, most innovative treatments, multidisciplinary teamwork and world-class specialists.  The University of Minnesota Children's Hospital ads – on television, radio and in newspapers and magazines – feature the hospital's NICU, Cardiovascular Services and Pediatric Weight Management Clinic.  View the ads at www.thisismore.org.